On a competing, hierarchically incremental account, the mapping of visual information onto language is mediated by formulation of a complex, higher-level message “plan.” Hierarchical incrementality predicts that relational processing initiates, rather than follows, the encoding of any one increment ( Bock et al., 2003, Bock et

al., 2004, Kuchinsky and Bock, 2010 and Kuchinsky et al., 2011). Griffin and Bock (2000) provide support for this view by showing that, when characters in an event do not differ in perceptual salience, speakers have no clear preference for either character in the LY2109761 order first 400 ms of picture inspection. Convergence of fixations to the two characters in this Stem Cell Compound Library research buy time window is interpreted as indicating a period of event apprehension where speakers encode the gist of the event rather than favoring encoding of a single character (cf. Gleitman et al., 2007). In transitive events (e.g., a dog chasing a mailman), apprehension involves

the generation of a rudimentary message framework that captures the who-did-what-to-whom causal structure of the event (one character chasing another) and that identifies the two characters by the roles they play in the event (the chaser and the chasee). This framework provides a form of top-down guidance at the outset of formulation: it allows speakers to select a starting point based on their construal of what the event is “about” and on their choice to take either character’s perspective instead of automatically assigning a salient selleck compound character to subject position without encoding its role in the event (analogous effects are found in the visual search literature where cognitive relevance appears to quickly

take precedence over perceptual salience in controlling visual search patterns; see e.g., Henderson, Malcolm, & Schandl, 2009). The message framework also provides a blueprint for subsequent linguistic encoding: it controls deployment of gaze at approximately 400 ms to the character selected to be the sentence subject and then, around speech onset, to the character selected to be the sentence object. By defining the roles of the event characters on the basis of relational information shortly after picture onset, hierarchical incrementality implies that early planning must be fairly extensive: increments of the sentence generated before speech onset (e.g., The dog … in an active sentence) must be larger than later increments (… the mailman) as they include conceptual information about the event as a whole and then linguistic information about the subject character.